Using the W3 Framework to help communicate impact: A peer-led PLHIV organisation’s experience

Author: Randelle Anderson, Senior Communications Officer at Living Positive Victoria

Living Positive Victoria used the W3 Framework to help show how effective their work was. The W3 Functions were the basis of the structure of their 2016-2017 annual report.

Living Positive Victoria is a peer-led organisation led by people living with HIV. It provides peer-based support, guidance, and health system navigation for people living with HIV.

Estimated reading time: 3 minutes

Adopting the W3 framework for Living Positive Victoria’s annual report went beyond highlighting the organisation’s activities over the last financial year. The framework helped to show the effectiveness of each activity, event, workshop, and relationship, and how that impacted the organisation’s vision to better the health and wellbeing of people living with HIV (PLHIV).

The report’s themes were adapted from the W3 framework to give the annual report a strong narrative that was broken into four sections. This bridged the operational and business work of the organisation and made the report more engaging for readers and more appealing to a broader audience.

W3 Themes
Living Positive Victoria’s Annual Report Themes
EngagementConnecting and Engagement
Learning and AdaptationLearning and Adapting
AlignmentStronger Together
 Influence (Community)Strengthening the Community

We defined each theme at the start of each section, which made the information much easier to follow and understand.

Connecting and Engagement: Relational living – feeling connected to your community – is vital for people living with HIV (PLHIV). Each individual has their own background, journey and story that we get to be a part of.

Learning and Adapting: Life never stops teaching. By continuously learning we are able to do things we were never able to do and find ways to address the evolving nature of HIV.

Strengthening the Community: The voice of people living with HIV (PLHIV) must be at the forefront of the HIV response. We continue to invest in our community to build up the resilience of PLHIV and position them as champions, role models, and leaders.

Stronger Together: Real transformation will only happen when we embrace diversity, embrace our differences and contend for the same thing: the rights and wellbeing of people living with HIV (PLHIV).

The content was organised based on how it demonstrated the idea/concept for each theme. We looked at the impact and result of each activity and used facts, figures and testimonials to strengthen the information.

Weaved through the entire report were the relationships the organisation has with its stakeholders. The W3 framework helped the report focus on the diversity of those relationships and how those relationships continue to evolve and bring about real change in the HIV response.

As a public document, the annual report is accessible by all stakeholders to review, which keeps the feedback loop open. The organisation can also use any feedback to adapt the report in the future.

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